TiVo today released its revamped Video Trends Report, which is now a biannual presentation, and it’s highlighted by an increase in the average number of video services used by viewers.
The survey covers more than 4,000 viewers in the U.S. and Canada and found that the average number of video services used rose to 2.75, up 26% from 2.18 in 2017. TiVo defines video services as pay TV, OTT, SVOD, linear TV and premium online video — both paid and free.
That average would likely be higher if not for the more than 30% of respondents who said they don’t currently or never have used any major monthly OTT/SVOD service.
TiVo broke out percentages for some of the top user-generated channel bundles and many of the most popular included a pay-TV service and Netflix while more sporadically peppering in services including Amazon Prime Video, Facebook, YouTube and Hulu.
The survey also provided some insight on cord cutting. According to TiVo, 18% of respondents plan to cut the cord, while the average age of “cord-nevers” is 37.3 and “cord-onlys” are 52.8 on average.
TiVo’s study also looked into user experience for video services and found that awareness of and satisfaction with pay-TV content recommendations have increased “significantly” year over year
The company said 36% of respondents describe their personalized recommendations as “always accurate” while personalized category search usage rose nearly 20% year over year.
The survey also found that pay-TV voice search usage is up more than 27% year over year.
Those figures regarding voice control seemingly line up with new research released by Parks Associates. The analyst firm found that 43% of U.S. broadband households that own or plan to purchase a smart TV or streaming media player consider voice control to be an important feature for their next purchase.
"Consumers expect new connected entertainment products and services to offer voice as a control and search option; AI solutions will help companies remain competitive in the future,” said Craig Leslie, senior research analyst at Parks Associates, in a statement.