Vimeo’s new tool lets video creators make custom Fire TV, Roku channels

Vimeo said that it’s working on additional features for Showcase. (Vimeo)

Vimeo today is rolling out a new feature called Showcase that will allow video content creators to build customized channels, sites or embedded playlists.

All Vimeo customers will have access to custom portfolio/site creation and embedded playlist tools. Vimeo said that Showcase replaces existing albums (while keeping all the features and updating the design) and will soon include most of portfolio’s features.

Customers who subscribe to Pro or higher packages at Vimeo will be able to build connected TV apps. Showcase at launch supports apps for both Roku and Amazon Fire devices.

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Vimeo said it’s working on additional features for Showcase, including more embedded layouts, livestreaming support, Showcase-specific stats and presets to make it easier to create custom showcases.

“Our aim is to provide the tools you need to create a beautiful viewing experience and share those stories anywhere. Showcase is a significant step towards that goal,” wrote Caroline Mwaura, senior product manager at Vimeo, in a blog post.

RELATED: Vimeo acquires video creation service Magisto for reported $200M

The roll out for Showcase arrives shortly on the heels of Vimeo’s announcement that it’s acquiring video creation service Magisto. The company didn’t reveal financial terms for the deal but the price tag is reported to be $200 million.

"Social media has sparked an insatiable demand for video—audiences today expect high-quality video content from every business, regardless of size or budget. But we've found that most small businesses don't have the tools, resources or expertise to meet this increased demand," said Anjali Sud, CEO of Vimeo, in a statement. "Magisto's proprietary technology enables cutting edge mobile apps and AI-powered editing tools which, combined with Vimeo's scale and unmatched creator community, will empower more people to tell compelling stories through video."

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