Warner Bros. taps Hirsch to run Digital Labs, DramaFever

Patty Hirsch comes to Warner Bros. after previously serving as senior vice president of digital for Time Inc. and general manager of Time Inc.’s Sports Group. (Warner Bros.)

Warner Bros. has named Patty Hirsch the new senior vice president and general manager of Warner Bros. Digital Labs and as CEO of SVOD DramaFever.

She’s taking over for Seung Bak, current head of Warner Bros. Digital Labs and CEO of DramaFever, who will stick around for a multiweek transition plan.

Hirsch will be responsible for leading the strategic vision and day-to-day management of Warner Bros. Digital Labs, the product and technology team behind Warner Bros. Digital Network’s portfolio of digital offerings. That includes Korean TV and film SVOD DramaFever, for which Hirsch will serve as CEO.

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“I am thrilled that Patty is joining the fast-growing Warner Bros. Digital Networks family,” said Craig Hunegs, president of Warner Bros. Digital Networks and president of Business and Strategy for Warner Bros. Television Group, in a statement. “Along with her wealth of knowledge, Patty brings to Warner Bros. Digital Labs a passion for, and commitment to, innovating through technology that will help take this group to new levels of success.”

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"I am unbelievably excited to join Warner Bros. Digital Networks and lead the Digital Labs group. It is a privilege to work with such a talented team to help enhance the existing product offering while furthering plans that will continue to bring Warner Bros closer to the consumer," said Hirsch in a statement.

Hirsch comes to Warner Bros. after previously serving as senior vice president of digital for Time Inc. and general manager of Time Inc.’s Sports Group. Hirsch also previously worked at CBS Interactive as vice president and general manager of Digital Media and as vice president of Digital Media Services for Muze (now Rovi).

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