WarnerMedia taps CBS, Nike execs to lead product and creative teams

WarnerMedia Innovation Lab
The WarnerMedia Innovation Lab will be a new construction 20,000-square-foot facility located in the Chelsea neighborhood of Manhattan. (WarnerMedia)

AT&T is rounding out the executive team for its WarnerMedia Innovation Lab, which is set to open in New York City in spring 2020.

The company today announced the hires of Jeremy Toeman as vice president, technology and product, and Matthew Davis as vice president, creative. Both executives are based in New York, and will report to Jesse Redniss, executive vice president of data strategy at WarnerMedia and general manager of the WarnerMedia Innovation Lab.

“In addition to being great leaders, Jeremy and Matthew are fearless innovators who have a penchant for turning problems into possibilities,” said Redniss in a statement. “The Lab is stronger with them on board, and their contributions will be invaluable as we work to create new products and experiences that will solidify WarnerMedia as a trailblazer in entertainment technology.”

RELATED: AT&T details 5G-equipped WarnerMedia Innovation Lab

Toeman joins the Innovation Lab after most recently serving as acting chief product officer at Germany’s Joyn, an OTT streaming platform that launched earlier, and attracted more than 5 million active users in its first three months. Prior to that, he was vice president of products at CBS Interactive, where he led the product, social and audience engagement teams.

Davis most recently served at global director of brand innovation at Nike, focusing on consumer applications for emerging technologies.

WarnerMedia announced the Innovation Lab earlier this year. It will be a new construction 20,000-square-foot facility located in the Chelsea neighborhood of Manhattan, and it will feature an immersive zone for consumer experiences, indoor and outdoor event spaces, R&D environments and an open work space. The whole building will get access to AT&T’s 5G network. The Lab is also going to use data and insights from Xandr, AT&T’s advanced advertising and analytics company, to test and develop new advertising capabilities.

The facility has already collaborated with the NBA and AT&T for live sports broadcast using 5G smartphones during NBA Summer League this past July, and a volumetric capture 5G activation for “Rick and Morty” demonstration at the Adult Swim Festival in Los Angeles.