WarnerMedia taps former NBC executive Greenblatt to run entertainment and DTC efforts

AT&T is also promoting Gerhard Zeiler, current president of Turner International, to WarnerMedia Chief Revenue Officer. (WarnerMedia)

WarnerMedia is shuffling its executive team and bringing on former NBC Entertainment Chairman Bob Greenblatt to serve as chairman of WarnerMedia entertainment and direct-to-consumer.

Greenblatt will oversee HBO, the linear cable networks TNT, TBS and truTV, and the direct-to-consumer business. WarnerMedia is planning to launch a streaming video service later this year.

“I’m honored to be joining WarnerMedia during such an exciting time for the company and the industry as a whole, and I look forward to working alongside the many talented executives and team members across the company. WarnerMedia is home to some of the world’s most innovative, creative and successful brands and we’re in a unique position to foster even deeper connections with consumers. And it goes without saying I will always have a soft spot in my heart for HBO going back to the rewarding experience I had producing Alan Ball’s ‘Six Feet Under,”’ said Greenblatt in a statement.

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Greenblatt’s appointment comes just days after longtime HBO CEO Richard Plepler and Turner President David Levy left WarnerMedia.

Jeff Zucker, current president at CNN, will be adding chairman of WarnerMedia News and Sports to his official title. He will oversee CNN Worldwide (CNN, CNN.com, CNN International, CNN en Español, HLN, Great Big Story), Turner Sports, Bleacher Report and the AT&T Regional Sports Networks.

According to the Wall Street Journal, Zucker will be tasked with building up CNN’s digital properties. AT&T will reportedly pump money into product development and data analytics at CNN.

Kevin Tsujihara, current chairman and CEO at Warner Bros., will now take on a new global kids and young adults business. The new segment will cover family, kids and animation efforts from across WarnerMedia, including Cartoon Network, Adult Swim and Boomerang. Additionally, Otter Media, Turner Classic Movies and all activities around licensed consumer products development for WarnerMedia properties.

AT&T is also promoting Gerhard Zeiler, current president of Turner International, to WarnerMedia Chief Revenue Officer. Zeiler will run the newly consolidated WarnerMedia Affiliates and Advertising Sales Groups.