Free video streaming service Xumo provided a look at its metrics and is touting some high audience growth rates over the past year.
The service on Thursday reported a 325% rise in viewership and a 90% increase in user consumption.
"We attribute Xumo's tremendous success to several factors—a focus on delivering free, best-in-class content to a rapidly expanding consumer base, and by providing significant opportunities to advertisers who leverage our insights to engage highly segmented audiences in more targeted, measurable ways," said Xumo CEO Colin Petrie-Norris in a statement. "The demand for and opportunities in streaming television will continue to surge as barrier-breaking services like Xumo challenge traditional models while giving consumers exactly what they want."
Xumo, which aggregates free, ad-supported streaming channels similar to services like Pluto TV, is also adding six new channels, bringing its total to more than 140 channels available in 30 million U.S. households.
The new channels stem from content partnerships with Eleven Sports, ATTN:, Endemol Shine Group and Genius Brands.
The Eleven channel will focus on “emerging and mainstream sports content that is not currently readily available.” The ATTN: channel will feature some of its current series, including "America Versus," "Your Food's Roots with Zooey Deschanel," "Health Hacks with Jessica Alba," and "We Need to Talk."
Endemol Shine is giving two of its kids and family entertainment series, “Mr Bean and Friends” and “Puddle Jumper,” dedicated channels on Xumo. And Genius will chip in Kid Genius Cartoon Channel and Baby Genius TV.