Innovid has hired David Helmreich as its first chief commercial officer, aiming to diversify its product and customer reach across audience measurement.
A 20-year veteran in the marketing and ad tech space, Helmreich will be responsible for managing Innovid’s revenue growth as well as increasing value with the company’s new and existing clients. He will also ensure all of Innovid’s revenue-related functions are aligned, including sales, customer support, product development, among other categories.
Innovid Co-founder and CEO Zvika Netter called Helmreich’s appointment a “strategic hire,” as the company expands globally across products and customer groups.
“David will oversee and integrate the commercial facets of our business, unlocking the full potential of our offerings,” Netter stated. “He has a strong track record of identifying growth opportunities, scaling businesses, leading innovation, and driving transformation. I look forward to his leadership contributions at Innovid.”
Before he joined Innovid, Helmreich spent over a year as chief revenue officer at Stackline, a company that bolsters e-commerce strategies for big-name brands like Apple, Google, Clorox and Samsung. Prior to Stackline, Helmreich served for nearly four years as CRO and group VP of Oracle’s marketing cloud division. At Oracle, Helmreich notably helped boost the company’s annual bookings growth and reduced employee attrition.
Additionally, Helmreich has held senior leadership positions at various advertising and analytics companies, such as Neustar and LiveIntent.
In a statement, Helmreich remarked Innovid is “uniquely suited” to take on TV advertising across a fragmented media landscape. Indeed, Innovid published a study last month suggesting advertisers continue to face hurdles in reaching audiences across different publishers and platforms.
“Our independent advertising technology platform ties together the delivery, personalization, and measurement of ads, enabling us to provide marketers with a truly unified view of their converged campaigns across linear, CTV, and digital,” Helmreich stated. “I am excited to help drive visibility, value, and growth for the company as the TV landscape evolves, and look forward to working with the team to continue to deliver exceptional value to our clients.”
Innovid this year bolstered its cross-platform measurement capabilities with the launch of InnovidXP, which leverages impressions from around 95 million households in the U.S. In other recent developments, Innovid formed partnerships with Fox and The Trade Desk to help streamline audience measurement for the companies’ respective platforms.