iSpot.tv has hired Vizio veteran Jodie McAfee as SVP of agency partnerships, as the company continues to make moves in the audience measurement space.
In his new role, McAfee will be responsible for expanding iSpot’s relationships with advertising agencies and help them integrate iSpot’s suite of measurement products for easier buying, planning and optimization.
His team will also be the intermediary between agencies and iSpot’s roughly 750 direct brand customers.
McAfee has spent nearly seven years at Vizio, where he oversaw the adoption and integration of Vizio’s Inscape automatic content recognition (ACR) data. His most recent title at the company was VP of marketing and communications.
Additionally, McAfee led the creation and development of Project OAR, a Vizio-led consortium tasked with standardizing addressable advertising for linear TV.
“iSpot recognizes that agencies play a vital role in shaping the future of TV advertising and consumer/brand engagement,” stated Sean Muller, CEO at iSpot. “We are committed to furthering their successes and innovations with accurate measurement and steadfast support led by Jodie and his team.”
Prior to Vizio, McAfee served for nearly five years as general manager at Samsung AdHub, Samsung’s multi-screen advertising platform.
He’s also held various marketing and communications roles, like VP of sales at Miniweb, a cloud-based video distribution platform for connected TVs.
McAfee noted in a statement, “There is an enormous opportunity for iSpot and agencies to redefine how TV is bought, sold, measured and verified in a way that improves the process for all constituents in the ecosystem.”
McAfee is only the latest in iSpot’s hiring spree. The company a few weeks ago appointed U.S. Census Bureau veteran Will Waldron to spearhead iSpot’s industry accreditation process as well as manage measuring methodology.
iSpot has so far hired over 100 new staff members this year, the company stated.
McAfee will also help bolster cross-platform measurement with iSpot’s verification products, which make sure advertisers get accurately paid for ads delivered and detected on a TV screen.
Inflated ad count can be problematic for CTV. iSpot and GroupM earlier this year found 17% of impressions through CTV devices – like dongles and gaming consoles – were delivered when the TV was shut off.
In other iSpot news, the company in July extended its measurement agreement with AVOD distributor Crackle Plus. iSpot will help Crackle and brands working with the company better quantify ad reach and frequency.