Comcast Technology moves into linear rights metadata management

Comcast Center headquarters in Philadelphia. Image: Comcast

Comcast Technology Solutions announced Linear Rights Metadata Management, a new product aimed at content providers and distributors.

The company says the new product will hopefully make it easier to ensure accurate delivery, entitlement and representation of content across mobile screens and live multichannel broadcasts. Linear Rights Metadata Management uses the 224 standard for linear applications including alternate content, accurate EPG guide illustration, content embargos, and linear delivery to both traditional MVPDS and online aggregators.

Comcast Technology says it will provide a set of APIs for ingesting current program event data and outputting a SCTE 224 compliant event; offer a view of all event data, identify program gaps, edit/extend events in real time, and verify delivery.

“As new business models take shape, and technology and processes align accordingly, the need to connect all media, entertainment and technology functions and disciplines is essential,” said Barry Tishgart, vice president of Comcast Technology Services, in a statement. “Specifically, the ability to ensure content is delivered to the right audience at the right time is more complex than ever. Our new Linear Rights Metadata Management service helps content providers tailor schedules and electronic program guides for the unique needs of each viewer, and each device.”

Related: Comcast Technology Solutions rolls out D2C platform for content providers

The launch of LRM comes as Comcast Technology Solutions has been building the set of capabilities it can offer to media companies. Earlier this year, Comcast Technology Solutions announced the launch of a direct-to-consumer solution for content providers looking to build, launch and manage OTT services.

“In the past, there were companies that were good at each individual piece and customers would contract with and buy some of these pieces and attempt to put them together,” Tishgart said. “What we’re offering here is something a lot more comprehensive with a single set of capabilities that brings it all together under one roof.”