ComScore has entered an agreement with TitanTV to help streamline and automate the local-television program titling process.
The companies say that stations will now be able to electronically submit titling through TitanTV's MediaStar tool, which will eliminate the need to update ComScore titles in a separate process. ComScore plans to have the MediaStar interface introduced to all TV station clients by the end of 2017, after which ComScore and TitanTV will work together for compliance for remaining stations.
"Our partnership with ComScore aligns with our goal of providing tools for local broadcasters that help eliminate double entry of program data and provides a more efficient workflow," said TitanTV CEO Christopher W. Kelly in a statement. "We look forward to working with each of the local broadcasters as they add MediaStar into their workflow to report to ComScore."
"We are really pleased to be partnered with TitanTV to simplify, streamline and automate the program titling process," said Steve Walsh, ComScore's executive vice president of local television, in a statement. "As ComScore Local's currency continues its rapid growth among TV stations and advertising agencies alike, it's more important than ever that our program titling processes supports the speed and accuracy that clients demand. TitanTV enables that level of performance and output, and we know our clients will appreciate and take advantage of this major advance."
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The new partnership comes shortly after ComScore signed an audience measurement deal with one of the largest broadcast TV groups.
Last month, ComScore announced it is expanding its agreement with Sinclair Broadcast Group, adding WSBT (CBS) South Bend, Indiana, KUQI (FOX) Corpus Christi, Texas, and KHGI (ABC) and KFXL (FOX) Lincoln and Hastings-Kearney, Nebraska.
ComScore now provides local measurement currency to 704 television stations among 82 ownership groups.
“Sinclair and comScore have a great partnership,” said Walsh in statement. “We are very pleased that Sinclair is driving revenue with the use of comScore ratings information.”