Facebook has reportedly signed deals for video content with a number of publishers including BuzzFeed, Vox, Discovery’s Group Nine Media, ATTN and others.
According to Reuters, Facebook is assembling a slate of short- and long-form content that it will offer on its ad-supported video service. The social media company is looking for 20- to 30-minute scripted shows, and 5- to 10-minute unscripted and scripted shows. According to the report, Facebook wants to own the long-form content but not the short-form.
Facebook is reportedly offering up to $250,000 for the long-form scripted series and looking to pay $10,000 to $35,000 for the shorter shows while offering creators 55% of ad revenues.
Details about Facebook’s programming partners is emerging as the company is reportedly only weeks out from debuting its TV-like content.
According to Business Insider, Facebook is planning to have about 24 shows ready for its big move into programming. The social platform is reportedly looking for long-form marquee programming suitable for viewing on TV sets.
Facebook’s pursuit of original programming coincides with the company’s efforts to license content, headed up by Ricky Van Veen, Facebook’s hired head of global creative strategy.
“Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook. Our goal is to kick-start an ecosystem of partner content for the tab, so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world,” said Van Veen in a statement provided to Recode.