Fox Networks Group is expanding the availability of its Fox Now streaming platform on iOS today, and later this month on Roku devices and Android.
Fox Now is an authenticated TV Everywhere app that offers live and on-demand entertainment programming from Fox, FX and National Geographic.
Fox has updated its TV Everywhere app to include full-screen video throughout, the ability to restart live TV, a personalized “For You” section and curated content grouped by network and genres. Fox Profiles offer favorites and recommendations, personalized notifications and continue-watching bookmarks.
“We are delighted to be expanding Fox Now to additional platforms and millions more users,” said Fox Networks Digital Consumer Group President and COO Brian Sullivan in a statement. “Fox Now represents a significant increase in our capabilities and focus, and ensures our viewers will always have the best experience possible when watching our award winning television brands. Innovation, for the customer both on screen and in user experience, has always been at the heart of Fox. This new TVE platform sets an important benchmark for the quality, discovery and engagement opportunities of our programming in a streaming environment.”
The new Fox Now debuted on Apple TV and uses Apple’s Single Sign-On feature. Fox is promising to add more device compatibility in the future, including a desktop experience for web on Fox.com, legacy Apple TV, Xbox, Kindle Fire and Fire TV.
The launch of the new TVE app came after 21st Century Fox CEO James Murdoch promised earlier this year that big changes were coming for his company’s OTT apps.
“In the U.S., within the next few months, we will be rolling out a major overhaul of our streaming apps, which will deliver a step change for customers and future customers in quality, in discovery and in engagement,” Murdoch said, according to a Seeking Alpha transcript.