Local TV broadcasters can make $1.4B off sponsored social content in 2018, Share Rocket says

Social Media Do's and Don'ts
Share Rocket’s social media estimates come with a $233 million sales potential for 2018.

Social media ratings firm Share Rocket said the market opportunity for broadcasters making sponsored premium social content could exceed $1.4 billion in 2018.

The firm’s findings are based on analyzing one year’s worth of historical social impressions, video views and engagement on social media across 210 television markets.

“Local TV broadcasters know that in this evolving media market with several options for consuming news, building their social media presence is key to tapping into additional audience segments and to developing new revenue opportunities,” said Chris Kraft, CEO at Share Rocket, in a statement. “Part of our mission at Share Rocket is to provide local broadcasting stations with the knowledge and supporting data to help them monetize their social media audiences. By providing a valuation of untapped sponsored premium content, we hope to help these stations create meaningful social revenue from their highly engaged and growing social audiences.”


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Share Rocket to allow broadcasters to sell social campaigns on an upfront basis

The firms broke out the prospects for sponsored content in top TV market segments, with the top overall market in the U.S. being Chicago.

• Top 10 markets = $446 million

• Top 20 markets = $747 million

• Top 50 markets = $1.08 billion

• Top 100 markets = $1.3 billion

Share Rocket’s social media estimates come with a $233 million sales potential for 2018, which it says “discounts the overall market opportunity to account for the various dynamics in the emerging local sponsored social content marketplace."

But Share Rocket said that as the market for premium branded social content advertising matures in the coming years, they expect both tremendous growth in the market as well as a higher percentage of that market to be addressable.

Suggested Articles

Hulu with Live TV will raise the price of its base package by $10, bringing the cost up to $54.99 per month. The price change will kick in on Dec. 18.

As AT&T TV Now falls back in the pack, Sling TV and Hulu with Live TV have emerged as the co-leaders among virtual MVPDs in terms of subscribers.

Verizon's Stream TV device, for now, doesn't support Netflix.