NBC’s Telemundo buying 13 TV stations from ZGS Communications

The first markets Telemundo is focusing on are El Paso, Orlando, Tampa, Ft. Myers, Richmond and Springfield markets. (Telemundo)

NBCUniversal’s Telemundo Station Group is buying 13 television stations from ZGS Communications.

ZGS is a Telemundo affiliate operating stations in Washington, D.C., Richmond, Hartford, Springfield, Providence, Fort Myers, Tampa, Orlando, Melbourne, Kissimmee, Raleigh, El Paso and Las Cruces. Telemundo and ZGS are jointly filing with the FCC to gain approval for the deal. The first markets they are focusing on are El Paso, Orlando, Tampa, Ft. Myers, Richmond and Springfield markets.

“Ronald Gordon, Eduardo Zavala and the ZGS stations have long been an important part of Telemundo’s success. We deeply value our long term partnership,” said Valari Staab, president of NBCUniversal Owned Television Stations, in a statement.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

“Eduardo and I are very excited about this transaction because our stations and teams are finding the perfect home to continue growing and serving the Hispanic community, which has been our mission and privilege for the past 35 years,” said Gordon, chairman and CEO of ZGS Communications, in a statement.

RELATED: Comcast CFO: NBC's retrans growth should match CBS's trajectory

For NBC, Telemundo factors largely in not only the media company’s anticipated retrans growth but also in long-term advertising growth.

Speaking yesterday at a UBS investors’ conference, Comcast CFO Mike Cavanagh said Telemundo is part of NBC’s bigger advertising reach picture that also includes the NBC broadcast network and NBCUniversal’s cable networks.

“When you actually put the quality behind that, NBC has just finished the 2016-2017 season as #1 in prime time for the fourth year in a row. And we are #1 again. We have got big nights in ‘18. We’ve got the Olympics. We’ve got the Super Bowl. We’ve got, on Telemundo, Spanish-language World Cup. Telemundo itself, won weekday prime, the season this year. So there’s that,” said Cavanagh according to a Seeking Alpha transcript.

Suggested Articles

Marketing for 8K television may need to add a warning: math involved.

AT&T is filling in some details about the WarnerMedia Innovation Lab, which is opening in 2020, and that it announced earlier this year.

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…