Netflix has announced plans to rerelease its Marvel original series, beginning with Daredevil, in high dynamic range (HDR).
The SVOD will also give the HDR treatment to Jessica Jones, Luke Cage and the upcoming Iron Fist.
Netflix and Marvel are working with Dolby and Deluxe Entertainment’s TV post-production team to release the shows in HDR, which promises to make the shows brighter and more colorful.
“Everything, after camera, goes through a color correction process. What that means is that shot-to-shot, scene-to-scene, the color is adjusted such that it helps to tell the story and is pleasing to the eye,” said Jay Tilin, vice president of editorial services at Deluxe, in a video. “High Dynamic Range allows you to show much brighter images and a much wider range of colors on a television screen.”
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Netflix earlier this year announced substantial commitments to push out more content in the 4K Ultra HD standard. But the company seemed more bullish on what HDR could do to improve the viewing experience as opposed to adding more pixels per square inch with 4K.
"Something that's a little bit more out there that we're really excited about is the notion of HDR or high dynamic range," said Chris Jaffe, VP of user interface innovation for Netflix, during an announcement at Mobile World Congress earlier this year.
"It's less about packing more pixels on the screen like the move from HD to ultra-HD 4K was, it's about extending the total range of those pixels … what that means is there's a much more photo realistic image that you're watching which is much more representative of the total range that your eye can see when you're just looking around in real life," he added.
Earlier this year, Amazon also announced it would jump into offering HDR content. Prime Video’s first batch of HDR programming includes the second season of original series Bosch, was well as Sony Pictures movie titles including The Smurfs 2, After Earth, Men in Black 3, Hancock, Salt, Pineapple Express, Fury, The Amazing Spider-Man 2, Chappie and Elysium.