Nexstar Media joins advertising partner program for Google, Yahoo tech

LMC's total membership now includes 1,700 print, broadcast and online media companies.

The Local Media Consortium (LMC) has added Nexstar Media, now the second-largest TV station operator in the country, to its alliance of local multiplatform media and technology companies.

Nexstar’s LMC membership now gives it access to the consortium’s partners including Google, Yahoo and Monster, which provide technology and content solutions to the LMC's members.

"The Local Media Consortium continues to attract the most loyal and engaged audiences across the web," said Jason Washing, director of global partnerships for news and local media at Google, in a statement. "Adding Nexstar to their membership only solidifies LMC's mission of connecting technology companies to our local communities and the information that impacts their daily lives. As a function of Google's partnership with the LMC, Nexstar will have access to our joint initiatives that drive additional opportunities for the local news ecosystem for years to come."

With the addition of Nexstar Media’s 171 full-power television stations and large digital footprint, LMC says its total membership now includes 1,700 print, broadcast and online media companies. The LMC says it now represents more than half of local broadcast news stations in the United States.

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"At Nexstar Media Group we are committed to localism, innovation and growth. Our goal is to maximize every opportunity to become the local consumer's and advertiser's number one choice across all screens. Through our LMC membership, we will have the valuable opportunity to collaborate with other leading local media and technology companies, while further extending the reach and accessibility of Nexstar's content and services," said Tom O'Brien, Nexstar Media Group's executive vice president of digital and chief revenue officer, in a statement. "We are pleased to join the LMC and look forward to working together with this distinguished group of media companies to develop new innovations and processes that help our industry meet the evolving needs and demands of our viewers, readers and advertising partners, while ensuring local media continues to thrive over the long-term."

The LMC was founded in 2013 and counts Star Tribune Media, Scripps, News Press & Gazette and Cox Media among its members.