Ovation TV is launching its first TV Everywhere app, Ovation Now, on Roku.
The app will be available to Ovation subscribers and will include the live linear feed as well as a video-on-demand library. The network said its new app will also feature behind-the-scenes and original content tied its fall series premieres, including season two of “Versailles” and the U.S. debut of “The Halcyon.”
"The Ovation Now app further underscores our commitment to make the arts accessible to everyone," said Will Marks, vice president of business development and digital at Ovation, in a statement. "By expanding into OTT with this authenticated service, we continue to be committed to our premium original programming, as well as to our distribution partners and advertisers, while making our content available across multiple platforms."
Ovation deployed its app on the Flicast platform by Float Left, and is using Adobe Primetime as the authentication tool. Ovation is planning to offer its app on other platforms in the coming months.
Ovation’s jump into TV Everywhere arrives as more consumers are finding out that such authenticated services exist. TV Everywhere reached an “aided awareness” level of 73%, according to a survey conducted by the Cable and Telecommunications Association for Marketing.
Ovation TV is available to nearly 50 million subscribers across cable, satellite and wireline providers including Comcast, DirecTV, Verizon Fios, AT&T U-verse and Charter Communications.