KXTV, Tegna’s NBC affiliate in Sacramento, California, will be the first network affiliate to incorporate Cheddar Local segments.
Produced by Cheddar, a streaming news network, the segments will be one to two minutes in length, run twice daily (before the market opens and after it closes) and tailor content specifically for the Sacramento region. Tegna and Cheddar said that after Sacramento, the segments could expand to Tegna’s other 46 TV stations.
“As we continue to reinvent local journalism in the digital age, we are excited to work with innovative, digitally focused companies, like Cheddar, to reach new and younger audiences across platforms,” said Ed Busby, senior vice president of strategy at Tegna, in a statement. “Cheddar Local will help KXTV deliver relevant content to the Sacramento community.”
“Local news is the ratings leader in markets across the country. We are thrilled to be providing in-depth, and meaningful business coverage to KXTV, something that will be unique to the market and separate KXTV from competitors,” said Jon Steinberg, CEO of Cheddar, in a statement. “Cheddar Local gives stations premium business coverage that audiences can’t find anywhere else. We applaud Tegna for recognizing this value and look forward to giving audiences leading business and tech headlines most relevant to them.”
The deal with Tegna in Sacramento arrives months after Cheddar revealed plans to use UHF airwaves to broadcast its content over the air.
According to Bloomberg, Cheddar intends to lease broadcast airwaves from DTV America in order to air its content on UHF stations in five markets. It’s working with Dunkin’ Donuts to hand out TV antennas at events in those markets, which include Cleveland; Orlando, Florida; and Kansas City, Missouri.