NBCUniversal’s Telemundo says that it’s wrapping up a record summer on pace to be the number one Spanish-language television network, putting it out ahead of Univision and Unimas for the first time.
Telemundo cites Nielsen data that places it as the number one Spanish-language television network in the weekday 8 p.m.–11 p.m. primetime block among adults 18–49 and adults 18–34. The network also says it ranked among NBC, ABC, CBS, and Fox during the season and outperformed all cable networks, except ESPN, in key demos.
"We are proud our investments are paying off and that Telemundo has become the new standard in primetime television, which is where the largest number of Hispanics go for their entertainment," said Cesar Conde, chairman of NBCUniversal Telemundo Enterprises, in a statement. "This historic paradigm shift in Spanish language TV signals there is a new norm as more and more Latinos choose Telemundo."
Telemundo said that those investments helped it secure the top three highest-rated series in all Spanish-language television in weekday primetime 8 p.m.–11 p.m. among adults 18–49 and adults 18–34: "Señora Acero," "El Chema," and "El Señor de los Cielos."
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This year, Telemundo has stayed busy adding distribution agreements with online video services including Hulu and FuboTV. Earlier this year, Telemundo signed a content production deal with Vice Media to bring on original documentary segments for Telemundo News and a one-hour hosted weekly show for Universo. Both programs are expected to debut in the fall.
"We are thrilled to partner with leading digi-social and entertainment companies, providing our consumers and advertising partners with groundbreaking content experiences, and solidifying our role in redefining multicultural media," said Peter Blacker, executive vice president of digital and emerging business at NBCUniversal Telemundo Enterprises, in a statement. "Generation M is evolving the way audiences and advertisers approach media. Our dominant scale and best-in-class partnerships offer unique opportunities to connect with this critical segment of America."