Turner has hired Gary Frenkel to serve as head of digital products and operations at TBS and TNT.
The newly created role will have Frenkel watching over TBS’s and TNT’s product development strategies, along with day-to-day management and publishing of TV Everywhere apps and websites. Turner is also expecting him to develop products that will drive engagement and increase revenue and brand equity. Frenkel will report to Karina Kogan, senior vice president of digital media and products at TBS and TNT.
"Gary is one of the most agile product development executives in the business," said Kogan in a statement. "His ability to move between product strategy and nuanced technology challenges is a rare skill that will be invaluable as TBS & TNT continue to accelerate their investment in innovative consumer technology and execute on a robust TV Everywhere strategy."
Frenkel has already been consulting on TBS’s and TNT's recent updates to their mobile and digital products.
Following the recent updates, both the TBS and TNT apps now offer HD streaming and promise streaming video is “more stable than ever.” They now both support casting to Google’s Chromecast and Amazon Fire TV, with support for Apple’s AirPlay.
The updated apps now allow viewers to begin watching TV shows and live sports before authenticating with a pay-TV account, and now the TBS app will feature select TNT shows, and vice versa.
Frenkel comes to Turner from Participant Media, where he served as senior vice president of digital products and technology. Before that, Frenkel spent 5 years at Fox Interactive Media (FIM), where he served as director of production on FoxSports.com and senior vice president of products and technology.