Univision Communications today said that Tonia O’Connor has been promoted to the newly created role of chief revenue officer, effective immediately, and will report to CEO Randy Falco.
By appointing O’Connor, Univision is looking to build on its integrated content monetization strategy covering revenue streams including linear and digital advertising, and content distribution.
“This new executive position not only recognizes the extraordinary track record of impact Tonia has made—and will continue to make—on our company, but it also represents an important shift in the way we are now approaching our business,” said Falco in a statement. “By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multiplatform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”
“In this consumer age of media, audience insights and behavior are—more than ever—critical ingredients in the success of both our content and our partners. UCI has been the undisputed leader for more than 50 years in delivering the highly coveted, young and diverse American audience,” said O’Connor in a statement. “I am excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”
Univision’s pursuit of new revenue development likely ties into the broadcaster’s recent announcement that it had joined both Sinclair and Nexstar in an ATSC 3.0 spectrum consortium.
"We are encouraged by the leadership that Nexstar and Sinclair have shown in advancing the new ATSC 3.0 standard for our industry," said John Eck, executive vice president and chief local media officer at Univision, in a statement. "We look forward to partnering with them to identify new content and distribution opportunities that maximize the value of our broadcast spectrum and provide meaningful benefit to consumers and advertisers."