3 reasons Netflix will likely raise its prices soon

Amazon's decision to raise the price of its Prime subscription to $99 annually caused some consternation among consumers, but many industry observers say it's only a matter of time before all subscription video on demand (SVOD) services follow suit. In this commentary, FierceOnlineVideo's Sam Bookman breaks down the reasons she thinks Netflix and others will be forced to increase their subscription fees or risk being unprofitable. Commentary.