Shopping.com founder Amir Ashkenazi's new startup, Adap.tv is looking to disrupt the online video ad world with its latest online video portal partner: Metacafe. Adap.tv also counts Amazon and Shopping.com as its clients. As its name suggests, Adap.tv's advertising "adapts" in real-time to consumers' interests and viewing behaviors.
For more on Adap.tv:
- check out this post on CNET