Adap.tv ups the online advertising game

Shopping.com founder Amir Ashkenazi's new startup, Adap.tv is looking to disrupt the online video ad world with its latest online video portal partner: Metacafe. Adap.tv also counts Amazon and Shopping.com as its clients. As its name suggests, Adap.tv's advertising "adapts" in real-time to consumers' interests and viewing behaviors.

For more on Adap.tv:
- check out this post on CNET

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