Advertising, digital-interactive initiatives drive higher LIN Media revenues

LIN Media, most recently in the spotlight for its retransmission consent fight/channels blackout with Dish Network (Nasdaq: DISH), earned 24 percent more net revenue in the fourth quarter than it did a year ago. Annual earnings were also up 24 percent.

LIN credited improved advertising and its digital and interactive initiatives for the increases that drove fourth quarter revenue to $125.1 million (compared to $101.1 million) and annual revenues to $420 million (compared to $229.5 million). Besides being a hardnosed retrans opponent, LIN is also a leader within the broadcast space driving mobile digital TV (MDTV).

"Despite the economy's slow rebound ... local TV continued to prove its unparalleled reach and effectiveness," LIN President-CEO Vince Sadusky said in the company's earnings news release. "Also driving our strong performance was our ability to achieve sustainable digital revenue growth of 28 percent for the quarter and 42 percent for the year."

For more:
- see this news release

Related articles:
Open Mobile Video Coalition Expands Membership Ranks with Formation of Mobile DTV Forum
LIN Media TV stations cleaned off Dish
LIN Media: If blackout happens, it's Dish's fault

Suggested Articles

Blockgraph has partnered with TVSquared to provide omni-channel TV measurement and audience activation.

The CEOs of AT&T, Charter and Comcast this week presented varying visions for the future of pay TV at their respective companies.

Charter doesn’t think it needs its own video streaming box and believes its video app strategy and third-party agreements are enough.