Amazon has shut down its Cable Store, an online storefront dedicated to the sale of Comcast and Frontier Communications services.
An Amazon rep confirmed the shuttering to TV Predictions, describing the year-old initiative as something of an experiment that didn’t quite work out.
"Amazon is constantly testing and launching new offerings to innovate on behalf of customers,” the rep said.
Comcast announced in March of last year that it was selling TV, internet and voice service through Amazon.
Comcast had said the Amazon order option would include "simplified pricing," but the page and Comcast's announcement weren’t clear on just how simple. Comcast said that Amazon's pricing for Xfinity services was identical to what's available through the MSO's existing sales channels.
Amazon customers had been able to choose from more than 30 Xfinity products, Amazon said, including the X1 video service.
The Xfinity purchases were supported, Comcast added, by specially trained customer service agents in its new service centers in Spokane, Washington, and Tucson, Arizona.
Comcast didn’t immediately respond to FierceCable’s inquiry for comment.
Frontier, meanwhile, had revealed in late November that it was also selling 12 Mbps, 24 Mbps, 75 Mbps and 150 Mbps broadband plans alongside comparable Comcast Xfinity services.
At that time, it was revealed that the erstwhile Cable Store had been rebranded as Amazon Internet | TV | Phone.