Android TV finds another pay TV ally in Vewd

Vewd is the latest company to build Android TV platforms for pay TV. (Vewd)

Smart TV software company Vewd is offering up its Vewd OS for pay TV operators who want to launch on Android TV.

The company said its Vewd OS for Android TV can help cut down on time-to-market and reduce capex by making an Android TV launch more of a turnkey experience and by offering product modules that adhere to core Android TV requirements.

“Vewd OS for Android TV was crafted to complement existing Android TV features and requirements while giving operators and manufacturers the flexibility and control they require to launch successful market propositions,” said Vewd CEO Aneesh Rajaram in a statement. “Smart TV manufacturers have relied on us to enhance Android TV since its inception. With Android TV now emerging as an important platform for many operators, we’re proud to provide them with the products and solutions they need to drive success.”

In particular, Vewd’s Android TV operator tier is promising a “cinematic, video-first” home screen, an OTT application store and an electronic programming guide integrating both live content and metadata from broadcast and OTT platforms.

Vewd is also offering platform data and analytics through its cloud.

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Vewd’s deeper push into Android TV is indicative of a wider acceptance of Android TV across the pay TV industry.

Last year, Comcast released an Android TV app for its Xfinity TV Partner program so users with supported devices can get into their Comcast video service without a set-top.

At last year’s IBC Show in Amsterdam, pay TV hardware giant Arris rolled out a trio of UHD/HDR set-tops based on Android TV. And earlier this year, Evolution Digital launched an Android TV-powered set-top for providers.