According to a new report from Digital TV Research, the Asia/Pacific region will drive IPTV expansion through 2016, adding an expected 85 million new subscribers; worldwide IPTV subscriptions are forecast to increase by 120 million, from 35 million to 155 million.
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Click here to see a larger chart of IPTV growth broken down by region. |
China will make up the bulk of new adds, with a predicted 70 million customers signing up.
As in the U.S., most users will take bundles of services. Report author Simon Murray said 83 percent of IPTV customers worldwide will opt for triple-play bundles of TV services, Internet and telephony, 10 percent will take dual-play and only seven percent will pay for standalone TV subscriptions.
Murray said global IPTV penetration, which currently stands at 2.6 percent of TV households, will quadruple to 10.5 percent in the same period. North America, Western Europe and APAC all will see rates of about 12 percent, he said.
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