Apple's Cook not worried about Chinese market plunge

Markets all over the world are coping with sympathy pain following the steep decline of China's stock exchange, but Apple (NASDAQ: AAPL) CEO Tim Cook said he's not worried about his company's long-term business prospects in China. 

Seeking to calm worried investors, the head of one of the world's biggest technology companies told a CNBC audience he has confidence in Apple's continued strong sales in the region, particularly its iPhone. 

Apple's shares were down 1.64 percent to $104 in mid-morning trading, but had briefly traded at below $100 per share.

FierceWireless has a full report on Cook's attempt to sooth a roiled U.S. market that has also seen nearly every pay-TV and programmer stock impacted. You can read it here. 

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