CBS Corp. has made an important OTT device addition to its All Access SVOD service with the launch of an Apple TV app.
The Apple OTT platform -- which is second only to Roku in terms of infiltration into U.S. homes equipped for living-room streaming -- also added NBC's authenticated multiscreen app.
The programming additions come as Apple TV is getting set for a major hardware upgrade. Apple CEO Tim Cook said Monday that the new version of the device is set to debut next week.
CBS All Access has been available on Roku, but has been missing access to key devices beyond Apple TV. For example, the $5.99-a-month SVOD service is not viewable on Microsoft's Xbox One gaming console.
CBS has not announced how many users have signed onto the service 11 months after its launch. In July, CBS announced that it had carved deals with 40 network affiliates -- beyond its owned and operated stations -- and that All Access was available in 75 percent of the country.
All Access sub scribers can live stream local stations in more than 100 markets, get on-demand access to full episodes of 24 current network shows, and see full past seasons to 10 current shows. CBS is also live-streaming specials, such as the Grammy Awards.
In all, more than 7,500 episodes of current and archival programming is available on the platform.
For more:
- read this CBS Corp. press release
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CBS All Access has now signed up 40 affiliates, covers 75% of U.S.