AT&T (NYSE: T) continues to use the strength of its IPTV platform to blend the capabilities and features of Apple's (Nasdaq: AAPL) iPhone and iPad devices with its U-verse video service via a series of downloadable U-verse apps made available to the wireless devices.
"The second screen complements and enhances TV by letting viewers explore and have a deeper experience with the content they care about, on the device they use most," Jeff Weber, president of content and advertising sales for AT&T Home Solutions, said in a news release.
The latest apps, available for free from the App Store on Apple devices, expands the lineup of U-verse on-demand premium and TV content that can be accessed via iPhone and iPad to now include HBO, Cinemax, Starz, Encore, Movieplex and Music Choice videos; access to up-to-the-minute sports companion content and scores from various leagues as well as a review of previous games and a look at tomorrow by linking the iPad to the U-verse TV receiver; information sharing between friends on Facebook and Twitter on iPad; and an application that turns an iPhone or iPod Touch into a full-featured U-verse remote control with channel guide, DVR, interactivity and on-demand controls in addition to an existing application that makes it all happen on an iPad.
"With our U-verse apps you can pull up more info about shows, share what you're watching and whether you're in or outside the home, you can access compelling content," Weber continued.
In addition to the apps, AT&T also said it was expanding its U-verse.com content cache with live feeds from Fox News Channel and Fox Business Networks.
- see the release
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