AT&T bundles wireless with DirecTV pay-TV services … again

A little over a week after closing its $49 billion takeover of DirecTV (NASDAQ: DTV), AT&T (NYSE: T) has already debuted an asterisk-heavy bundled promotion that combines pay-TV and wireless services. 

The carrier's new so-called "all-in-one" bundle combines an AT&T wireless plan including up to four handsets and 10 GB a month of shared data with DirecTV satellite service, with DVR integration in up to four rooms. The offer starts at $200 for a plan that includes DirecTV's "Select" bundle, which includes around 145 channels and no ESPN.

The promotional rate, which yields $50-a-month in consumer savings, according to the telco, requires DirecTV's usual two-year contract. And after the first 12 months, the DirecTV packages shoot up to their standard pricing.

The bundle can also include AT&T U-verse pay-TV services instead of DirecTV in markets where AT&T offers U-verse video. Bundlers can also add U-verse broadband for an additional $30 to $50 per month, depending on the speed. The offer is available starting August 10. 

"We're going to deliver more TV and entertainment choices to more screens -- when and where our customers want it," said Brad Bentley, executive VP and chief marketing officer of AT&T Entertainment and Internet Services.

AT&T is billing the promotion as the first wireless and pay-TV combined offer. 

Well before it bought the satellite TV company (which created the largest pay-TV service in the U.S. with around 28 million customers) AT&T already had a long history of bundling DirecTV services with its own offerings. New and existing DirecTV customers were able, for example, to get $5 a month trimmed from their monthly bill by combining their pay-TV payments with their AT&T wireless bill. That was, however, not as signficant of a promotional offer in terms of price discounting. 

AT&T said right after it proposed buying DirecTV that it expected its enhanced scale to yield a 20 percent discount on programming costs down the road. It also has said it expects DirecTV's content deals -- which include the NFL Sunday Ticket package -- to be integral to its upcoming mobile video service.

For more:
- read this AT&T press release

Related articles:
AT&T closes DirecTV purchase: Stankey in charge of new 'Home Solutions' operation, White retires
What should AT&T do now with DirecTV? Wireless analyst has the plan
AT&T a 'fundamentally different company' now that DirecTV acquisition has closed

Suggested Articles

Another splashy streaming service debut may be sullied by distribution woes.

Sling TV is an elder statesman of the virtual MVPD community.

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.