Tony Goncalves, AT&T (NYSE: T) senior VP of strategy and business development, described the pay-TV industry's dabble into skinny bundling as a trend that cannot last.
Speaking at San Francisco's TV of Tomorrow conference Wednesday, he said, "This notion of skinny is fine, until the economics don't work," adding that the concept of breaking apart the pay-TV programming bundle and offering consumers a small, custom-selection of channels simply isn't scalable.
"Skinny will turn to fat sooner or later," Goncalves told Variety, following his panel discussion.
A longtime DirecTV executive, Goncalves said new virtual pay-TV services being developed by AT&T, such as DirecTV Now, will include a programming bundle not too different than what is found in a traditional pay-TV package.
"We want to have the ability to give [customers] pay-TV as an app," he said. "We've got to un-tether it from the set-top."
Earlier this week, it was reported that AT&T and its video programming partner, The Chernin Group, are readying the launch of a new subscription-based mobile video service themed around anime, video games and niche action sports.
The new platform is being developed by San Francisco-based Ellation, which is part of Chernin's Otter Media joint venture with AT&T. Falling under the Ellation umbrella is Crunchyroll, an anime-focused SVOD platform touting 800,000 paid subscriber. Crunchyroll would reportedly be leveraged in AT&T's new video platform.
Goncalves said AT&T will make Otter's online platforms a business development priority going forward. "We are a pretty huge distribution machine," he added.
- read this Variety story
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