AT&T goes where no cable operator can and offers quad play

AT&T has introduced a U-Verse quad play bundle that it says is designed for "consumers wanting to find a better bundle." The bundle one-ups current cable triple play offerings by adding in a mobile wireless element.

Starting at $172 a month, the base four-option bundle includes U-Verse TV with whole-home DVR, 6 Mbps broadband data, 450 wireless voice minutes, unlimited messaging and wireline voice. A package at $192 a month adds in HD service and 12 Mbps broadband data speeds.

"With more than three-fourths of our U-Verse customers taking a triple or quad play bundle, we know this is an option consumers want and can't get from cable," Joey Schultz, vice president of consumer marketing said in an AT&T news release.

Cable is still determining its wireless plays, with Cox Communications promising an imminent launch of 3G service in some markets and Comcast and Time Warner working with 4G provider Clearwire. Cox recently introduced the cable industry's first whole-home DVR service.

For more:
- see this news release

Related articles:
AT&T enhances its quad play plans
Verizon launches quad play bundles
New Study: Telco Consumers ready for Quad-Play

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