AT&T still the biggest ad spender in the wireless biz, iSpot.tv says

In April, the wireless industry spent an estimated $217.2 million, with AT&T (NYSE: T) leading the pack for TV spend across the industry. Cricket Wireless reached the top five ranking in April with 7.7 percent of the TV spend, surpassing March's fifth-place holder Straight Talk Wireless. All in all, 19 brands ran 102 spots 39,559 times for a total of 9.7 billion TV ad impressions.

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to publish a monthly snapshot of the wireless industry's advertising spending and digital engagement. The results show the top five biggest spenders among wireless industry brands in April. You can read the full report here. 

Suggested Articles

The big four U.S. wireless carriers don't practice their video throttling uniformly.

When Charter and Disney earlier this week announced their new carriage agreement, they included news about cooperatively working against video piracy, which…

Cord cutters who opt for streaming video services instead of traditional pay TV will inevitably increase their broadband consumption. But some new research…