AT&T still the biggest ad spender in the wireless biz, iSpot.tv says

In April, the wireless industry spent an estimated $217.2 million, with AT&T (NYSE: T) leading the pack for TV spend across the industry. Cricket Wireless reached the top five ranking in April with 7.7 percent of the TV spend, surpassing March's fifth-place holder Straight Talk Wireless. All in all, 19 brands ran 102 spots 39,559 times for a total of 9.7 billion TV ad impressions.

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to publish a monthly snapshot of the wireless industry's advertising spending and digital engagement. The results show the top five biggest spenders among wireless industry brands in April. You can read the full report here. 

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…