Looking to add more muscle to pay-TV's fight against inroads made by over-the-top services, Avail-TVN, this week, rolled out a new TV everywhere service for content providers that delivers live TV and video-on-demand content to authenticated subscribers on hundreds of devices.
The digital media services company said its fully-managed, multi-screen video service, AnyView, (which is expected to begin U.S. market trials in July) enables service providers to extend the traditional VOD and linear television experience to PCs, Macs, tablets and smart phones. International trials of AnyView currently are underway in several Caribbean markets and will move to commercial deployments in the third quarter of 2011.
"With AnyView, Avail-TVN is helping our studio and network content partners and affiliated service provider customers deliver on the promise of next-generation digital media services," said Doug Sylvester, chief strategy officer at Avail-TVN.
"Avail-TVN's investment in video distribution infrastructure-including our next-generation distribution architecture and vastly increased storage capabilities-has created the platform to launch AnyView with international and U.S. partners."
Avail-TVN said it would partner with startup transcoding company Elemental Technologies on the project (see Avail-TVN picks Elemental Technologies to support TV Everywhere deployment), leveraging IP-based technologies to deliver advanced services quickly and cost-effectively. The company also said it would employ a rights-management engine to control access to content based on a variety of business rules, including device attributes, content format, geo-location, and subscriber tier of service. AnyView content is encoded in MPEG-4, which uses only half of the bandwidth of traditional MPEG-2 encoding and allows the service provider to offer high-impact HD services.
- see this release
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