More cable industry news from across the Web:
> With Rutgers set to join the collegiate athletic conference, the Big Ten Network has struck a carriage deal with RCN covering the New York market. Story
> The landmark content deal between HBO and Amazon officially kicked off Wednesday, with The Sopranos, Deadwood, The Wire and several other of the premium cable network's shows premiering on Amazon Prime. Story
And finally... Rentrak revealed Thursday that there are currently 55 million video on demand-enabled households in the U.S., each spending, on average, about nine hours per month consuming on-demand content. Story