Some who watch sports insist that the games only start in the last minute and some say the season only starts in the playoffs. Boxee and Roku are apparently among those waiting for the end to start. Boxee said it will distribute the National Hockey League's (NHL) Game Center live online video content and Roku is doing the same with the National Basketball Association (NBA).
The NHL streams approximately a thousand games a year--minus about 200 that are exclusive to Comcast-owned Versus or soon-to-be-Comcast-owned NBC. To get the content, viewers pay $19.95 a month, a price that won't change if they go through Boxee's social media enabled Web-to-TV platform, even though there's barely a month left in the season.
"We knew the season was ending, but we see the NHL as a marquee content partner and wanted to get this deal out there so people would have Boxee in mind for next season," said Andrew Kippen, Boxee's marketing VP.
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