Brightcove evolves its business as digital media world changes

AMSTERDAM -- Brightcove, one of the first--and largest--online video platforms in the world, is changing the way it does business, responding, it says, to changes in the marketplace.

"We've learned over the past couple of years that broadcasters and media companies want to use us in different ways," said Albert Lai, Brightcove's CTO. "Not every company wants--or needs--an end-to-end solution to deliver video. Some have a legacy system they might want to improve by adding one piece. Others have one piece they want to keep, but are willing to change the others."

So Brightcove, which cut its teeth offering end-to-end solutions to broadcasters, content owners and enterprises, now will sell customers as many, or as few, pieces of an OVP system as they want.

Brightcove this week at the International Broadcasting Convention announced it has signed an agreement with live production system provider EVS that allows the company to use only Brightcove's Zencoder cloud-based encoding technologies, a business it bought last year

EVS is using Zencoder in its C-Cast platform, which offers tools that allow broadcasters to deliver second-screen content--like multi-camera action review, key highlights browsing and review, stats-related content and player, team and personality tracking--during live events.

Content providers use C-Cast to create clips from their broadcasts, then transcode them through the Zencoder service. The second-screen clips can then be published online.

Lai said the Zencoder service has processed more than half a million second-screen content clips for EVS and its C-Cast customers, adding EVS also saw reselling to other content companies, including French pay-TV channel Canal+.

"Companies invest a lot of time and money in putting together their own systems," Lai said. "Being able to offer our service as parts that can be installed in their own legacy system means they don't have to throw everything away."

Brightcove also introduced an analytics platform earlier this year that Lai said will help customers measure how engaged viewers are with a publisher's content.

"For us, it's a new service that we think will be very helpful for customers," he said. "We can see how a consumer is viewing content, on what device, for how long, when and where they've viewing it. And it's all in real time."

Show coverage: IBCLive 2013

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