Broadcom to integrate DivX Plus Streaming into IPTV platforms

Broadcom and Rovi (Nasdaq: ROVI) used IBC 2012 in Amsterdam to announce a relationship that includes integrating DivX Plus Streaming features into Broadcom's latest IPTV platforms in an effort to help manufacturers build a more streamlined streaming experience into next generation set-top boxes with features that mimic those found in Blu-ray players.

Rovi, which demonstrated DivX Plus Streaming at the show, said in a news release that the adaptive streaming solution "not only dynamically adjusts streams to help deliver maximum visual quality based on available bandwidth, but also offers an advanced feature set with support for 1080p, subtitles, multiple language tracks and trick-play functions such as smooth fast forward and rewind."

The solution will be placed into a Broadcom set-top box platform that already includes a high performance CPU to support OTT content and services as well as 3D graphical performance and new lower power requirements.

"Consumers increasingly demand easy and high quality streaming experiences, regardless of network infrastructure. By supporting the very latest in DivX Plus Streaming capabilities, Broadcom continues to deliver the next-generation in digital living—enabling users to easily download, stream and enjoy content virtually anywhere, anytime," said Stuart Thompson, senior director of product marketing at Broadcom in a news release.

Rovi countered the DivX Plus Streaming provides "a true end-to-end solution for the secure encoding, delivery and consumption of high quality streamed video content," according to Matt Milne, executive vice president of worldwide sales and marketing.

"But," Milne continued in the news release, "ultimate it's about providing a better product that will drive increased usage and greater consumer satisfaction.

For more:
- see this news release

Related articles:
Broadcom integrates Sling in set-top chips
Rovi stock tanks 40% on profit warning

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