C Spire launches vMVPD service, becomes quad-play threat

C Spire TV has been in beta test mode since April.

Mississippi-based wireless carrier C Spire has officially launched its virtual MVPD service, pricing a base tier of 104 broadcast and cable networks at $65 a month. 

An IP service delivered over a managed network and based on a while-label platform provided by MobiTV, C Spire TV has been in beta test mode since April. You can see the promotional page here

The live streaming service also includes a higher-end tier of 164 channels for $85 a month, as well as the availability to add premium networks HBO, Cinemax and Starz. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: C Spire: Virtual MVPD service is ‘not OTT!’

The service includes a cloud DVR and can play on Amazon Fire TV, Apple TV, Android TV and Roku streaming boxes; Android and iOS mobile devices; and personal computers powered by Chrome, Safari or Firefox. 

While the $65 skinny bundle would seem to be at a distinct disadvantage in a vMVPD market full of cheaper over-the-top competitors, the addition of C Spire TV does make its operator a quad-play threat. 

Existing wireless customers, for example, pay $155 to add 100 Mbps home internet, landline and C Spire TV’s base package. 

“Consumers get the best of both worlds with robust software platforms from the biggest names in the technology world and our cutting-edge apps and superior service,” said Ashley Phillips, general manager of C Spire Home Services, in a statement.    

Suggested Articles

Everyone from content creators to distributors to service providers clearly has a moral issue with video piracy. New financial stats show the massive size of…

SpotX and Mediaocean today announced a new agreement that will see SpotX’s ad inventory integrated into Mediaocean’s Connect Partner Platform through Spectra…

Xumo CEO Colin Petrie-Norris said his company’s strategy has placed it at the center of the ad-supported video streaming space.