Cable One launches another leg of its 1-gig expansion, moves into Twin Falls, Idaho

Cable One said it has completed the latest leg of its 1-gig expansion, launching service in Twin Falls, Idaho. 

With the rollout, the Phoenix-based operator said it will offer DOCSIS 3.0-enabled 1-gig services—which it brands as “GigaOne”—to the majority of its footprint by the end of 2016.

"Unlike many of our competitors, gigabit service will be available to all of our customers—not just a select few in certain areas,” said Joe Felbab, VP of marketing at Cable One, in a statement. “We've been committed for decades to serving smaller cities and towns, and we are delighted to provide them with the latest technology to make them gigabit cities in 2016."

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The MSO says it has invested more than $500 million over the last five years in network upgrades and enhancements. 

Cable One said it invested more than a half-billion dollars over the past five years on network upgrades and enhancements in order to bring the latest technology and fastest speeds to its customers. 

These speed increases, the company said, partly resulted in residential high-speed internet revenue increasing 18.8% to $86.8 million in the third quarter, and business services revenue growing 13.2% to $25.4 million. The speed increases, Cable One executives say, offset a series of rate increases for broadband products. 

"Our extensive fiber network deployment and continued investment in improving and expanding our network enables us to offer the fastest, most reliable Internet connections at the best value, while contributing to the economic development of the communities we serve," Felbab added.