Cable TV's reasons to be calm

Looking in the eye of the IPTV threat, proponents of cable TV say they have reasons to remain calm--at least for now. A Cable World article evaluating AT&T's strategy and the position of the cable industry in the IPTV market claims that AT&T's IPTV is not moving at "lightspeed." For one thing, it will be limited to a few markets and not differ much from a traditional cable system: Cable network enhancements will make the service function like an IPTV system. Though AT&T's marketing will jolt the cable markets, the telecom giant still needs to win large numbers of converts. AT&T also needs to iron out QoS and scalability issues in the next two years as it rolls out IPTV across the country. Cable can't dismiss AT&T outright, but it has plenty of time to assess the marketplace and formulate a defensive strategy.

To hear the cable industry's thoughts:
- check out this Cable World article

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.