Cablevision bundles a digital antenna with broadband, calls it 'cord-cutter' package

Cablevision (NYSE: CVC) has introduced a new broadband offering specifically targeted to "cord cutters and cord nevers," packaging its Optimum broadband service with a Mohu Leaf digital TV antenna.

"The 'cord cutter' package provides access to high-speed broadband that facilitates a high-quality over-the-top (OTT) video experience, a digital antenna, as well as the option to add new digital streaming service HBO Now," Cablevision says in a statement.

For $44.99, the "Cord Cutter Package" includes 50 Mbps downstream Internet service and the digital antenna. (The antenna comes with a $49.99 MSRP when sold off the shelf.)

Cablevision is simultaneously introducing the Optimum "Everyday Low Price" bundle, a $34.99-a-month service that includes 5 Mbps downstream Internet service, the digital antenna and a Freewheel Wi-Fi phone.

"As a connectivity company, Cablevision is reimagining its relationship with its customers," said Kristin Dolan, chief operating officer for Cablevision, hammering home the "connectivity" buzzword the Bethpage, N.Y., MSO now messages aggressively . "Our new 'cord cutter' packages take a modern approach to traditional triple-product bundles and provide real alternatives that fit new consumer lifestyles."

For more:
- read this Cablevision press release

Related links:
Executive comp revealed: Roberts made $33M in 2014; Dolan got a 40% raise to $23.7M
MSG confirms split of teams from regional sports networks
Cablevision to distribute HBO Now to Optimum broadband customers

Suggested Articles

AT&T’s pay TV platforms including DirecTV, U-verse and AT&T TV Now will get to keep ABC, ESPN and other channels after reaching a new retrans consent…

Nexstar Media closed its $6.4 billion acquisition of Tribune Media, making it the largest television broadcast group in the U.S.

A massive media conglomerate like Comcast/NBCUniversal makes news often but this week was particularly busy with an acquisition, a big name reveal and a major…