Cablevision (NYSE: CVC) has introduced a new broadband offering specifically targeted to "cord cutters and cord nevers," packaging its Optimum broadband service with a Mohu Leaf digital TV antenna.
"The 'cord cutter' package provides access to high-speed broadband that facilitates a high-quality over-the-top (OTT) video experience, a digital antenna, as well as the option to add new digital streaming service HBO Now," Cablevision says in a statement.
For $44.99, the "Cord Cutter Package" includes 50 Mbps downstream Internet service and the digital antenna. (The antenna comes with a $49.99 MSRP when sold off the shelf.)
Cablevision is simultaneously introducing the Optimum "Everyday Low Price" bundle, a $34.99-a-month service that includes 5 Mbps downstream Internet service, the digital antenna and a Freewheel Wi-Fi phone.
"As a connectivity company, Cablevision is reimagining its relationship with its customers," said Kristin Dolan, chief operating officer for Cablevision, hammering home the "connectivity" buzzword the Bethpage, N.Y., MSO now messages aggressively . "Our new 'cord cutter' packages take a modern approach to traditional triple-product bundles and provide real alternatives that fit new consumer lifestyles."
For more:
- read this Cablevision press release
Related links:
Executive comp revealed: Roberts made $33M in 2014; Dolan got a 40% raise to $23.7M
MSG confirms split of teams from regional sports networks
Cablevision to distribute HBO Now to Optimum broadband customers