Cablevision settles with Verizon, ends bitter ad battle

Cablevision (NYSE: CVC) and Verizon (NYSE: VZ) have settled litigation over an advertising war in which each operator disparaged the other's Internet speed offerings. 

"Cablevision and Verizon have resolved the dispute to both parties' satisfaction," read a statement released to FierceCable by Cablevision representative Lisa Anselmo. 

It's the second major legal cease fire for Cablevision this week, with the MSO and Viacom requesting a stay on a two-year old dispute over program bundling. Last month, Cablevision agreed to a $17.7 billion buyout by Europe's Altice NV, which promised investors it would trim $900 million annually from Cablevision's bottom line over the next five years. 

The beef with Verizon started in January, when Cablevision filed a lawsuit against the company in federal court for the Eastern District of New York, alleging that Verizon made false and misleading claims about the MSO's Wi-Fi service in ads.

"Verizon's claim that it has faster Wi-Fi than Cablevision is false, deceptive and designed to mislead consumers," a Cablevision statement said.

The MSO sued the wireless company again in May, after Verizon filed a complaint with the Better Business Bureau's National Advertising Division over Cablevision's ad that says Verizon's 100 percent fiber optic service claim is not true because the service uses a regular cable inside the home.

Over the summer, after Cablevision had consolidated the claims, a federal judge ordered the cable company to stop running ads calling Verizon a "liar."

For more:
- read this New York Law Journal story

Related articles:
Cablevision close to settling bundling suit with Viacom, report says
Cablevision v. GSN beef finally to be decided; MSO says network's claims are 'preposterous'
Cablevision fires back; it can't call Verizon a liar, but it can say lots of other mean things about FiOS

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…