Canadian cable company Shaw Communications has uttered the "A-word," as in a la carte programming, saying it's listened to customer requests and is introducing the "Shaw Plan Personalizer," that will allow subscribers to select only the features they want.
"Our customers are telling us they want more choice, more value and more freedom to choose what's important to them," said Shaw President Peter Bissonnette. "We listened, and are proud to offer the Shaw Plan Personalizer, a new way for our customers, both new and current, to customize their growing needs and receive every day value - the right service at the right price."
The company said the plan allows customers to purchase a core home entertainment and communications package that includes Internet, Personal TV, hardware options and Personal Home Phone basic. They can then customize the plan, picking specific products and features.
"We feel like we're building a whole new Shaw right now and we're taking a Together is Amazing approach," continued Bissonnette. "It's exciting because we aren't building in isolation; our customers and employees are helping us leap into the next generation. This is the beginning of something really special."
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