Canoe now focused on dynamic ads in IP-based VOD

Canoe, the long-meandering technology consortium launched by the major MSOs more than six years ago, now has a focus and a concrete mission: developing dynamic ad insertion for pay-TV VOD delivered over IP-based channels. Multichannel News' Jeff Baumgartner has a full breakdown of Canoe's agenda--or, at least, the latest iteration of it--here.

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