CBS' a la carte streaming platform, CBS All Access, has secured a major distribution objective for the American living room, launching a new app for Roku devices.
The $5.99 SVOD service, which delivers on-demand streaming access to CBS' current primetime lineup, as well as a robust array of archived shows, has previously been available for Android and iOS devices. Mac and PC users could stream it online via CBS.com.
This is the first time the service is available through Roku, the most widely used OTT device in the U.S.
"This launch brings us even closer to delivering on our promise to give our viewers access to more of CBS's world-class programming on whichever platform they choose," said Marc DeBevoise, executive VP and G.M., entertainment, sports and news CBS Interactive.
On Roku's program guide, CBS All Access will replace the CBS Channel, which provides a limited selection of clips of CBS shows.
The SVOD service is available in the 14 large-city markets in which CBS owns and operates its own stations. The network is currently in talks with its affiliates to expand CBS All Access' reach.
Launching in October, CBS hasn't disclosed a subscriber count. However, company CEO Les Moonves said last month that its customers exceed the 100,000 that Dish Network reported for its OTT service, Sling TV.
- read this CBS News story
Report: CBS offering affiliates up to $1 a month per sub to participate in All Access
Moonves: CBS All Access has more subs than Sling TV
Moonves: 'A smaller bundle is a very good thing'