Charter clips Comcast's Klippel for advanced advertising post

Amid an overall ramp-up of ad tech strategy in the pay-TV business, Charter Communications (NASDAQ: CHTR) has announced the hiring of longtime Comcast (NASDAQ: CMCSA) executive Rob Klippel as senior VP of advanced advertising products and strategy.

In his big move from Philly to Stamford, Connecticut, Klippel will oversee all of Charter's advanced advertising products, including addressable and VOD DAI, working closely with the MSO's product management and IT-engineering teams. He'll report to David Kline, Charter's president of media sales, who oversees the MSO's ad sales under the "Spectrum Reach" brand banner. 

"Rob's great depth of experience in both cable and cable advertising will be a tremendous asset to Spectrum Reach," Kline said. "I'm confident he will quickly have a positive impact on our ability to provide the latest digital advertising solutions to our clients."

Klippel spent 12 years at Comcast, most recently serving as VP of advanced platforms, where he oversaw the execution of dynamic ad insertion into VOD and linear addressable platforms. While at Comcast, Klippel was also credited with leading the Comcast Spotlight division's transition to full-digital ad insertion on linear TV. 

His arrival at Charter comes as virtually every top pay-TV service is ramping up its advanced advertising acumen. Earlier this week, for example, AT&T (NYSE: T) announced that its AdWorks division is now moving into full-fledged, automated programmatic ad-sales. 

For more:
- read this Charter press release

Related articles:
AT&T challenging Dish with move into programmatic TV advertising
Google's master plan for pushing the FCC set-top agenda: Get pay-TV's programmatic dollars
From DAI to programmatic: Why advanced advertising is giving pay-TV operators a reason to stay in the video biz

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