Cincinnati Bell rolling out skinny bundle today, likely bracing for lawsuits

Cincinnati Bell has made good on plans to roll out a "skinny bundle" that will almost certainly irk its programming partners.

The operator's "MyTV" package is now live, offering customers the ability to acquire "the channels they want, not the ones they don't."

For $30 a month, MyTV subscribers receive 38 channels, including the major broadcast networks, and cable networks including CNN, AMC and History Channel.

In keeping with standard skinny-bundle protocol, additional networks are sold in genre-specific add-on packages, ranging in price from $6 to $25 a month.

Viacom channels like MTV, BET and Comedy Central are relegated to these add-on tiers. Notably, so is ESPN, which sued Verizon last year after the operator debuted the similarly configured CustomTV bundle. (Verizon has since reconfigured its skinny bundles and let ESPN back into the primary tier.)

In fact, those who wish to purchase ESPN must pay an additional $25 a month for the "Essentials" add-on, which also includes Fox News, TBS, TNT, TBS and Cartoon Network. 

A complete breakdown of the MyTV programming tiers can be found here

"Leading up to this, we did a lot of research and tested this a lot with current customers and prospects, and the concept itself tested very, very high," Mike Morrison, Cincinnati Bell's director of video and entertainment product development," said to the Cincinnati Business Journal.

Related articles:
Cincinnati Bell plans to pass 70K homes with fiber this year
Skinny bundle fear grips Wall Street as media stocks tumble despite decent earnings reports
CenturyLink to conduct metered broadband trial later this year, Ewing says
Verizon's revamped Custom TV package pricing 'incredibly confusing,' Consumer Reports says

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…