Cincinnati Bell rolling out skinny bundle today, likely bracing for lawsuits

Cincinnati Bell has made good on plans to roll out a "skinny bundle" that will almost certainly irk its programming partners.

The operator's "MyTV" package is now live, offering customers the ability to acquire "the channels they want, not the ones they don't."

For $30 a month, MyTV subscribers receive 38 channels, including the major broadcast networks, and cable networks including CNN, AMC and History Channel.

In keeping with standard skinny-bundle protocol, additional networks are sold in genre-specific add-on packages, ranging in price from $6 to $25 a month.

Viacom channels like MTV, BET and Comedy Central are relegated to these add-on tiers. Notably, so is ESPN, which sued Verizon last year after the operator debuted the similarly configured CustomTV bundle. (Verizon has since reconfigured its skinny bundles and let ESPN back into the primary tier.)

In fact, those who wish to purchase ESPN must pay an additional $25 a month for the "Essentials" add-on, which also includes Fox News, TBS, TNT, TBS and Cartoon Network. 

A complete breakdown of the MyTV programming tiers can be found here

"Leading up to this, we did a lot of research and tested this a lot with current customers and prospects, and the concept itself tested very, very high," Mike Morrison, Cincinnati Bell's director of video and entertainment product development," said to the Cincinnati Business Journal.

Related articles:
Cincinnati Bell plans to pass 70K homes with fiber this year
Skinny bundle fear grips Wall Street as media stocks tumble despite decent earnings reports
CenturyLink to conduct metered broadband trial later this year, Ewing says
Verizon's revamped Custom TV package pricing 'incredibly confusing,' Consumer Reports says

Suggested Articles

A massive media conglomerate like Comcast/NBCUniversal makes news often but this week was particularly busy with an acquisition, a big name reveal and a major…

DAZN, a subscription sports streaming service that launched in 2018, has a new distribution deal in place on Comcast’s X1 and Flex video platforms.

Given the accelerating rate at which consumers are going online for entertainment, Roku said that streaming TV viewers could surpass the amount of pay TV…