CNN launches interactive app to put viewers in control of content

CNN, in an effort to stay relevant in a minute-by-minute news space that it probably created, has introduced a live news service, CNNx, that it said will let viewers choose stories and other content in real time.

The service, available now on iPads and later on TV sets through "some distributors' set-top boxes" presents a rundown of stories and a menu of digital features that offer access to  24 hours' worth of stories. The CNN website is also being redesigned so content can be delivered to all devices with accompanying advertising.

The end result is "like you're suddenly the producer of your own newscast," CNN digital senior vice president and general manager K.C. Estenson said at CNN's upfront presentation in New York, according to coverage in Broadcasting & Cable. "CNNx brings unprecedented control over the live news experience."

CNN is also working to substantiate its viewership by tracking what CEO Jeffrey Zucker called a "substantial out of home unmeasured audience" via All Screen measurement, a transparent Nielsen service.

For more:
- see this Broadcasting & Cable story

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